"Without this workshop I would probably be still writing bad 

copy that doesn’t perform well.  This works sheet is an amazing piece of tool and it is now one of my favorite

tools in my ad campaign toolbox."

"The worksheet is beyond helpful. Once I inserted in the information into the "Copy Writing" worksheet, it allowed me to read from left to right and lift items straight into my copy. The logic of the worksheet helped me raise my clarity as to who my ideal client really is, allowing me to target them with more ease."