How to use Instagram organically to bring in leads with Devin Robinson

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Unlocking The Keys To Generating More Leads

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Module 1: Welcome + Getting Started

Delayed 0 days

  • Let's Get Started! (START HERE)
  • 3 Most Important Things - Print Out
  • Brainstorming Your System Details Worksheet
  • Video Tools
  • Module 1 Action Items

Module 2: The FUNdamentals

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  • Setting Up The FUNdamentals
  • Facebook Business Manager Set up - People, Pages, and Billing
  • Facebook Pixel Set Up
  • Setting Up Google Analytics
  • Setting Up Your Privacy Policy Instructions and Example
  • Setting Up Privacy Policy and GDPR

Module 2: Who Is Your Dream Couple?

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  • We Help, Offer, & Are Different Worksheet
  • Who you help, what you offer, and how you are different
  • Dream Client Profile Worksheet
  • Getting To Know Your Dream Client
  • Needs, Wants, Empathy Worksheet
  • What are the needs & wants of your dream couple?
  • Audience Interest Research Worksheet
  • Researching Your Dream Couple
  • Using Ads Manager To Research Your Couple
  • Video Tools
  • Module 2 Action Items

Module 3: Getting Your First Ad Ready To Launch

Delayed 7 days

  • Facebook, Facebook, + More Facebook
  • Mapping Out Your System Example
  • Mapping Out the System
  • Day 1 Blog Post Ad
  • Blog Post/Video Ad Topics Worksheet
  • Walking Through The Worksheet
  • Free Image Resource
  • Types Of Images To Choose

Module 3: Launching Your First Ad

Delayed 7 days

  • Day 2 -Hello + Ad Copy + Audiences
  • Interest Targeting Cheat Sheet
  • Ad Examples
  • Day 2 - Finalize Image
  • Day 2 - Facebook Business Manager Tour
  • Day 2 - Building Out The Blog Ad

Module 3: Declaring A Winning Ad + Next Steps

Delayed 7 days

  • Definitions Of All The Metrics
  • Day 3+ Checking In On The Ads Performance
  • Day 5 or 6- Declaring A Winning Audience and Topic
  • Choosing A Blog or Video
  • Blog Post Tips
  • Video Script Outline
  • Video Tools With Links
  • Blog/Video Ad Messaging
  • PDF Destination Wedding Planner Lead Magnet Ad Copy
  • Building Out Your Blog/Video Ad In Facebook
  • Module 3 Action Items

Module 4: Finish Blog Post/Video Ad + Set Up Audiences

Delayed 14 days

  • Follow Up Email To Leads
  • Welcome and Getting Out Your Leads
  • Choosing An Email Automation Program
  • Facebook Audiences To Create
  • Setting Up Your Facebook Audiences
  • Metrics To Keep An Eye On For Blog and Video Ad
  • Metrics To Keep An Eye On Video
  • Facebook Ads Problems and Solutions
  • Module 4 Action Items

Module 5: Creating Your Lead Ad

Delayed 21 days

  • Welcome and Let's Setup Your Lead Ad
  • Getting Your Email Automation Program
  • Auto Email Template
  • Setting Up ActiveCampaign
  • Setting Up Your Email Automation
  • Building Out The Ad
  • Final Ad Copy Example From Video
  • Building Out Your Lead Ad
  • Now, Let's Connect Everything With Zapier
  • Module 5 Action Items

Module 6: Testing + Analyzing Your Website

Delayed 28 days

  • Website Review Cheat Sheet
  • Welcome and Testing Your Ad
  • Part 1: Your Website Review
  • Part 2: What To Do Next
  • Benefit Exercise For Your Website
  • Module 6 Action Items

Module 7: - Building Out Your Email Automation

Delayed 35 days

  • Email Automation Instructions
  • Emails For Email Automation
  • Setting Up The Email Automation
  • Building Out Your Email Automation
  • Module 7 Action Items

Module 8: Creating A Page Like Ad & How To Scale

Delayed 42 days

  • Page Like Ads and Testimonial Ads
  • Page Like Ad Examples
  • Page Like Ad Creation
  • Testimonial Ad Creation
  • How To Scale and Get More Leads
  • Different Scaling Methods

Module 9: Follow Up, Sales, + Mindset

Delayed 49 days

  • Follow Up, Sales, and Mindset
  • Follow Up Process Template
  • Sales Tracker
  • Module 9 Action Items

BONUS Trainings

Delayed 30 days

  • Building a High Converting Website with Kyle Goldie
  • How To Create An Irresistible Offer with Stephanie from Book More Brides -
  • SEO Basics for Wedding Professionals with Sara Dunn.mp4
  • Sale, closing clients, and those winning sales processes with Jessica Holland
  • Pinterest Marketing + Lead Generation with Alejandra Baca -Rodriguez
  • Wedding Chat Bot Marketing with Henry Chen
  • How to use Instagram organically to bring in leads with Devin Robinson