Unstoppable | The Secret Sauce to Getting In Leads With Facebook + Instagram Ads
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Module 1: Welcome + Getting Started

Watch This First - Let's jump in!
3 Most Important Things! (Print this out)
Module 1 Action Items
Module 2: The FUNdamentals

Setting Up The FUNdamentals
Facebook Business Manager Set up - Ads Manager, People, Pages, and Billing
Facebook Pixel Set Up
Setting Up Pixel Events On Your Website
Setting Up Google Analytics
Setting Up Your Privacy Policy Instructions and Example
Setting Up Privacy Policy and GDPR
Module 2 Action Items
Module 3: Who Is Your Dream Couple?

Getting to Know Your Dream Couple - Worksheet
Getting to Know Your Dream Couple
Audience Interest Research Worksheet
Researching Your Dream Couple
Using Ads Manager To Research Your Couple
Interest Targeting Cheat Sheet
Module 3 Action Items
Module 4: How To Create Magnetic Messaging

Messaging 101
Let's Check Out Those Reviews
Checking Out The Competition
Ideal Customer Worksheet
Ideal Customer Worksheet
Ideal Customer Worksheet -Example #2
Ideal Customer Worksheet - More Examples
Module 4 Action Items
Module 5: Getting Your Ad Messaging Ready

Ad Messaging Examples
Ad Examples #1
Ad Examples #2 - The Good and The Bad
Creating Your Ad Messaging
Module 5 Action Items
Module 6: Launching Your First Ad

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Our Next Steps
Unstoppable Funnel + Steps
How To Choose Your Image
Image Resources
Using Canva.com
Creating Your Headline
Facebook Business Manager Tour
Creating Your Ads!
Q + A
Module 6 Action Items
Module 7: Choosing Your Winning Ad

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Definitions Of The Most Important Metrics
Important Metrics To Keep An Eye On
How To Choose Your Winning Ad
Q + A
Module 7 Action Items
Module 8: Next Round - Finding The Best Image

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Game Plan
Creating and Publishing Your Ad
Next Steps
Important Metrics To Keep An Eye On
Choosing A Winning Image
Q + A
Module 8 Action Items
Module 9: Setting Up Your Auto Text + Email

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Choosing Your Email Program
Setting Up ActiveCampaign
Auto Email Template
Creating Your Auto Email
Setting Up Your Email Automation
Setting Up Zapier.com
Setting up Auto Text Instructions
Setting up your SimpleTexting Account
Creating + Setting Up Your Auto Text
Connecting Everything With Zapier
Using The Phone App + Managing Your New Leads
Module 9 Action Items
BONUS Module: Booking Your New Leads

Lead Sales Process
Setting up a Consult to Sale
Module 11: Next Steps

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Next Steps
Testing a new form for your Lead Generation Ad
Testing more landing pages on your website
Creating a LAA Audience
Testing out a new headline
Q + A
Module 12: Website Tips

Should I list pricing on my website?
Images
Things you should have on EVERY page of your website
Check the speed of your website!
Need some inspiration on what to put on your website?
Messaging

Audience Interest Research Worksheet

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