Unlocking The Keys To Generating More Leads
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Module 1: Welcome + Getting Started

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Let's Get Started! (START HERE)
3 Most Important Things - Print Out
Brainstorming Your System Details Worksheet
Video Tools
Module 1 Action Items
Module 2: The FUNdamentals

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Setting Up The FUNdamentals
Facebook Business Manager Set up - People, Pages, and Billing
Facebook Pixel Set Up
Setting Up Google Analytics
Setting Up Your Privacy Policy Instructions and Example
Setting Up Privacy Policy and GDPR
Module 2: Who Is Your Dream Couple?

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We Help, Offer, & Are Different Worksheet
Who you help, what you offer, and how you are different
Dream Client Profile Worksheet
Getting To Know Your Dream Client
Needs, Wants, Empathy Worksheet
What are the needs & wants of your dream couple?
Audience Interest Research Worksheet
Researching Your Dream Couple
Using Ads Manager To Research Your Couple
Video Tools
Module 2 Action Items
Module 3: Getting Your First Ad Ready To Launch

Delayed 7 days

Facebook, Facebook, + More Facebook
Mapping Out Your System Example
Mapping Out the System
Day 1 Blog Post Ad
Blog Post/Video Ad Topics Worksheet
Walking Through The Worksheet
Free Image Resource
Types Of Images To Choose
Module 3: Launching Your First Ad

Delayed 7 days

Day 2 -Hello + Ad Copy + Audiences
Interest Targeting Cheat Sheet
Ad Examples
Day 2 - Finalize Image
Day 2 - Facebook Business Manager Tour
Day 2 - Building Out The Blog Ad
Module 3: Declaring A Winning Ad + Next Steps

Delayed 7 days

Definitions Of All The Metrics
Day 3+ Checking In On The Ads Performance
Day 5 or 6- Declaring A Winning Audience and Topic
Choosing A Blog or Video
Blog Post Tips
Video Script Outline
Video Tools With Links
Blog/Video Ad Messaging
PDF Destination Wedding Planner Lead Magnet Ad Copy
Building Out Your Blog/Video Ad In Facebook
Module 3 Action Items
Module 4: Finish Blog Post/Video Ad + Set Up Audiences

Delayed 14 days

Follow Up Email To Leads
Welcome and Getting Out Your Leads
Choosing An Email Automation Program
Facebook Audiences To Create
Setting Up Your Facebook Audiences
Metrics To Keep An Eye On For Blog and Video Ad
Metrics To Keep An Eye On Video
Facebook Ads Problems and Solutions
Module 4 Action Items
Module 5: Creating Your Lead Ad

Delayed 21 days

Welcome and Let's Setup Your Lead Ad
Getting Your Email Automation Program
Auto Email Template
Setting Up ActiveCampaign
Setting Up Your Email Automation
Building Out The Ad
Final Ad Copy Example From Video
Building Out Your Lead Ad
Now, Let's Connect Everything With Zapier
Module 5 Action Items
Module 6: Testing + Analyzing Your Website

Delayed 28 days

Website Review Cheat Sheet
Welcome and Testing Your Ad
Part 1: Your Website Review
Part 2: What To Do Next
Benefit Exercise For Your Website
Module 6 Action Items
Module 7: - Building Out Your Email Automation

Delayed 35 days

Email Automation Instructions
Emails For Email Automation
Setting Up The Email Automation
Building Out Your Email Automation
Module 7 Action Items
Module 8: Creating A Page Like Ad & How To Scale

Delayed 42 days

Page Like Ads and Testimonial Ads
Page Like Ad Examples
Page Like Ad Creation
Testimonial Ad Creation
How To Scale and Get More Leads
Different Scaling Methods
Module 9: Follow Up, Sales, + Mindset

Delayed 49 days

Follow Up, Sales, and Mindset
Follow Up Process Template
Sales Tracker
Module 9 Action Items
BONUS Trainings

Delayed 30 days

Building a High Converting Website with Kyle Goldie
How To Create An Irresistible Offer with Stephanie from Book More Brides -
SEO Basics for Wedding Professionals with Sara Dunn.mp4
Sale, closing clients, and those winning sales processes with Jessica Holland
Pinterest Marketing + Lead Generation with Alejandra Baca -Rodriguez
Wedding Chat Bot Marketing with Henry Chen
How to use Instagram organically to bring in leads with Devin Robinson

Who you help, what you offer, and how you are different

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